My Resume

My Career Objective

My career goal is to run a successful business where I would go on to win industry respect and awards for both myself and the organisations I work with.

Skills

HTML5, CSS3 & jQuery

These markup and scripting languages are the foundation of any web developer. With Adobe’s Flash not being supported on mobile devices and tablets, businesses have no choice but to use these technologies. Also, the most important trend currently is responsive design – using HTML5 & CSS3 to automatically resize depending on the device used to access the website. I have completed work with multiple frameworks to implement these technologies on websites.

PHP

I have developed web applications using the PHP programming language for over 5 years. I have experience with multiple web apps that run on the language:

• WordPress
• Drupal
• Magento
• and more!

Also, there are many frameworks available for rapid-application-development I have experience in developing with:

• CodeIgniter
• FatFree PHP

Python

Due to the easy development process, the Django framework for Python is the best way to build custom web applications. I have only been using Django over the last month due to one client website running on the framework.

Search Marketing (Both SEO and SEM/PPC)

After working as a senior SEO analyst for a large online marketing firm, I was defining search engine marketing strategies for all types of business (small through to large), as well as advising on keyword strategies for PPC.

The process I followed was to:

• Define the top 50 keywords
• Generate the required content and assign that content to a URL
• Markup that content with the important meta-data and HTML formatting in place
• Checking to make sure the internal links boost the page internally
• Share that content via social media
• Build external links to those pages

That process proved successful for multiple websites and online stores across multiple industries.

Social Media Marketing

As this is a new medium for online marketing, I have only run campaigns in this space for approximately 12 months. The key things I managed around a social camapaign include:

• Interactions with customers encouraging them to buy
• Providing support for customer queries
• Organising and running competitions
• Reporting to key stakeholders of the campaign on revenue generated by the campaign

Content Strategies

Most websites that run a blog need a blogging calendar they need to stick to, in order to provide high quality content that generates both traffic and sales.

The process involved:

• Identifying a blog specific set of keywords
• Creating blog articles based on those keywords
• Researching the topic on both the internet and querying business partners to make sure the information was accurate.

The editorial process had to be monitored and checked regularly for spelling and grammar issues, and editors need to be on hand to respond to any comments on the blog.

Website Traffic Analysis

The most interesting part of online marketing and website maintenance is looking at the website traffic each week and evaluating what affect the previous week’s work had on website traffic and sales.

The information that is found during this process is then compared to the overall online marketing campaign and evaluated against its KPIs. Any adjustments that need to be made are discussed with the website team and then implemented on the website. The strategy needs some degree of flexibility in order for the campaign to run successfully.

Work Experience

Founded IDH Solutions Pty Ltd

IDH Solutions – Sydney, NSW.

2010 – Present

• Founded my own web development and online marketing company.
• Create websites for small businesses running on WordPress, Drupal and Business Catalyst.
• Running and maintaining online stores on Magento and ATG platforms.
• Creating content strategies and writing the content for client’s on their behalf
• Managing PPC campaigns for 2 businesses.
• Create custom web applications for small businesses (using PHP) to streamline day-to-day activities.
• Consult businesses on the best way to go online and provide documentation for their web development team.

Senior SEO Analyst

E-Web Marketing – Sydney, NSW

2009 – 2010

• Creating and managing online marketing strategies for up to 40 websites per month
• Analysing web traffic and reporting on campaign effectiveness each week
• Creating and implementing social media campaigns for promotional events
• Organising and managing a 3 person programming team and client expectations
• Working with design teams in order to implement conversion rate optimisation techniques and running multi-variate and A/B tests

SEO Programmer

E-Web Marketing – Sydney, NSW

2008 – 2009

• Modifying the code of websites in order to improve their ranking in the search engines. It involved:
  • Keyword Research
  • URL rewriting
  • Generating sitemap.xml files
  • Modifying meta-data
  • Installing trackable links
  • Writing website content
  • Building blog functionality into websites
  • Generating reports for campaign managers
  • Build external links through directories and blog networks

Team Leader & Representation for NSW

RSC Online Pty Ltd – Sydney, NSW

2006 – 2008

• Design, Implement, Training Courses
• Train New Staff
• Evaluate New Staff
• Represent NSW to Senior Management
• Conduct Interviews & Hire New Staff around Australia
• Conduct Reviews On Staff
• Customer Relations both Trouble Shooting and Complaints
• Part of Website Development team
• Deploy Windows applications and Trouble Shoot

Client Technical Support

Obsidium Solutions – Hamilton, New Zealand

2007 – 2008

• Client Relations with new and existing customers
• Deploying 3-tier applications (Oracle DB, Java App, Delphi Client)
• Provide specifications for Dev team based on Client Resquests
• Developed the promotional website

Education

March 05 – June 2008 – Maquarie University Sydney, NSW

Bachelor of E-Business (Major in Business Management)

• 1^st year, 2^nd year, 3^rd year Computing (mainly Internet Related)
• 1^st year, 2^nd year Marketing
• 1^st year, 2^nd year Accounting
• 1^st year, 2^nd year Statistics
• 1^st year, 2^nd year, 3^rd year Business Management, HR Management
• Project Management